Ultimate SEO Logo Transparent

About UltimateSEO.org

Matthew Leffler left Accenture November 2017 after moving from Hewlett-Packard in 2015.  With an MBA, MEd and a BSIT he began freelancing as a software trainer and cloud computer consultant.  After joining a political campaign and handling data services Matt turned to cloud computing to deliver an enterprise worthy solution.  The campaign asked Matt to handle SEO services which was a natural extension of his experience and education.  Now a year later Matt continues to provide Data, Cloud and SEO services freelance and does so on Upwork.com

Matt has brought the skills and talent he utilized in the corporate world to freelancing.  While on Upwork Matt has earned a 99% success rating with over 600 client hours and is “Top Rated”.

Cloud502.com has served as Matt’s cloud computing site and it had a section dedicated to SEO work.  UltimateSEO.org was a domain Matt ran across and jump on to build a dedicated SEO blog and tools site for clients and others.  This site is developing an SEO Panel section to provide tools for clients, we continue to offer ranking tracking and post SEO articles.  We welcome guest bloggers and acknowledge there is never a time that you can’t learn something.

Welcome and that’s where you enter this story.

Recent Posts

Link Building: Site Directories

An easy way to build backlinks is through directory submissions. Anything hard though is worth more, so keep in mind directory submissions don’t carry the weight that in content links will. With that said there is still diluted value in link directories, just don’t focus on them. Here are some link directories and they are organized by SEO power. The button below opens a new window with about 100 sites. We also have the following directory sites maintained by Ultimate SEO and these are always free to list with. This site also has a directory on it built in…you can access it by the top menu bar. https://seoblogs.directoryhttps://healthblogs.directoryhttps://candidate.directoryhttps://workout.directory DIRECTORY SITES Hits: 1 Share this: ...
Read More

PBNs 2019 – Domain Detailing – Picking Expired Domains And 301 Redirects

In PBNs 2019 Part 1 we discussed some logistics of organization on a high level concerning Cloudflare, Spreadsheets and above all randomness. In this the second part of our private blog network series we’ll focus on expired domains and the assessing of their value. Domain Authority Is One Part First, we will look at Domain Authority but before we do lets note Domain Authority in and of itself is worthless. It IS NOT used by Google. It is made by a company called Moz and it is their best guest how Google interrupts the content on a site based on a lot of factors but not all the factors and not in the same ratio. Why do we use it then? Google doesn’t have to tell us their formula for ranking a site in their results…in fact to do so would likely be a disservice to everyone involved. So based on observation and conjecture Moz provides us with an imperfect rating called Domain Authority. It is though in the end a made up number that is flawed. It was so flawed that DA 2.0 came out in March 2019 where many sites saw their rating plummet. Search results didn’t change ...
Read More

IFTTT Loses Gmail Service

Much of the info in this post is from an article on engadget. I became aware of the situation as I was working to build an IFTTT applet that would change my office lights to red if a website went down and I got an email about it from Uptime Robot. That applet can probably still be made but just not using Gmail anymore as a trigger. From Endadget: Google’s push to tighten third-party API access is already going to cost the world Google+, but a change that more of you might notice is coming to IFTTT. The service sent out emails alerting users that their “recipe” scripts involving Gmail triggers and an action that could create a draft will go away as of March 31st. According to Google, the shift is a result of the Project Strobe sweep it announced last October. IFTTT said it worked with Google to keep the integration that will support triggers to Send an email, or to Send Yourself an email, but the API lockdown that’s coming would’ve required too much work to change its services. Otherwise, integrations with Google will still be the same, but anyone relying heavily on the automated scripts may ...
Read More

Superlatives of SEO – 140 Names To Follow

I’m not a fan of ranked lists and they take me back to middle school lunch room sitting, where a self created elite define a class system. BUT I do like that the list offers a wide range of people you may not have heard of. Knowledge gaps can be closed when you step out of your comfort blogs and into unknown ones. I’m going to pull a slight twist though and rather than repeat the names of the whos who …. here are the links to the articles they recommended. So the focus is on the knowledge not the name. ARTICLES RECOMMENDED BY THE TOP SEOS. Using Strong Internal Links for SEO Should Writers Care About Voice Search? How PageRank Really Works: Understanding Google 100+ Google SEO Success Factors, Ranked Data Driven Content Marketing Audit – Pubcon Vegas 2018 Five Ways to Use Social for SEO and Vice Versa How to create the best content in the world Measuring the quality of popular keyword research tools Advanced SEO Auditing When Shouldn’t You Automate B2B Marketing? A Technical SEO Checklist for the Non-Technical Marketer How to Work Effectively with Google Search Console Data to Analyze Google Updates 14 “No-BS” Ways ...
Read More

Creating A Private Blog Network: PBNs In 2019 For SEO

Each PBN site will include registering the domain, setting the name servers and hosting the site. First and foremost the most important aspect of your Private Blog Network is randomness. Consider what pattern or foot print your PBN might have and avoid that commonality. Patterns and commonality to avoid in building a Private Blog Network Good PBNs Are Random, Start With Different Name Registrars First off you need private domain registration, if not private then you’ll need people and addresses from all over. If you always use Godaddy you’re going to have to try out others to avoid a pattern. Incidentally if you always use Godaddy you’re getting ripped off as they will charge you for privacy and many others don’t. Some popular Name Registrars are 1and1.com namesilo.com namecheap.com cosmotown.com each of these can save you a considerable amount over Godaddy considering they offer free private registration and using more than one breaks a pattern. Each time you add a new site to your PBN you need to approach it from the beginning as if you’re playing a character in a story who has never made a website before, when I say that I mean if you know you have ...
Read More
seo visualized site

SEO Site Auditing With SEOprofiler Reports Part 1

What makes the difference between a paid subscription report or a free SEO audit from a website crawl?  Nothing ... they both need human interpretation which is where an audit includes critical thinking and problem solving.. Audits Are Essential First Steps To Any SEO Campaign Where are we going and why are we in this hand basket?  I like data, I've never been detail oriented but I think my years on a help desk taught me how to efficiently step back consider all the facts and determine what the simplest answer to a problem is ... ( turn it off and back on ) and that is the foundation of a good audit, observation based solely on the facts. I can teach anyone the rules of SEO or technology but its that inquisitive nature and problem solving part that people just have or they don't. If you find yourself trying to discover the why in things then you're the kind of person who will enjoy auditing and these next articles are for you. In the audits I do I use SEOprofiler, I like their reporting and how portable their data is for clients.  All of my audits center around these ...
Read More

Updates That Matter AND Updates That Don’t :SEO Basics

This post was originally made 3/7/2019 but was lost during a restoration from backup while Ultimate SEO was dealing with a DOS attack. I’ve heard things come in threes so curious whats next because 2 big updates this week are out. Now unfortunately the one that matters is unlikely to gain as much attention as the one that doesn’t mean anything. So lets begin on what folks are focused on…something that means nothing. MOZ Domain Authority 2.0 Moz redid their Domain Authoritycalculations and the implications are HUGE for those who workat Moz. If you don’t workthere then its not a big deal. Domain Authorityis like a fake credit score. Your bank will likely use your FICA score but no one can release your FICA score to you but FICA. To solve this banks and other organizations created their own scoring systems that attempted to mimic your FICA score that they can give out to you on credit monitoring sites. These numbers though aren’t really that important as they are guesses to what your FICA score should be…VantageScore for instance gives a person a score based on their credit history thats also 3 digits but it isn’t a FICA score. If ...
Read More
SEO Updates DA And PHP

Updates That Matter AND Updates That Don’t :SEO Basics

This post was originally made 3/7/2019 but was lost during a restoration from backup while Ultimate SEO was dealing with a DOS attack. Updates That Matter AND Updates That Don’t I’ve heard things come in threes so curious whats next because 2 big updates this week are out.  Now unfortunately the one that matters is unlikely to gain as much attention as the one that doesn’t mean anything.  So lets begin on what folks are focused on…something that means nothing. MOZ Domain Authority 2.0 Moz redid their Domain Authoritycalculations and the implications are HUGE for those who workat Moz.  If you don’t workthere then its not a big deal.  Domain Authorityis like a fake credit score.  Your bank will likely use your FICA score but no one can release your FICA score to you but FICA.  To solve this banks and other organizations created their own scoring systems that attempted to mimic your FICA score that they can give out to you on credit monitoring sites.   These numbers though aren’t really that important as they are guesses to what your FICA score should be…VantageScore for instance gives a person a score based on their credit history thats also 3 ...
Read More
Loading...

Ultimate SEO Is About You And Me

Stats

  • 0
  • 73
  • 14
  • 642
  • 24
  • 4,402
  • 7,354
  • 62,221
  • 62,221
  • 23,232
  • 86
  • 392
  • 118
  • 84
  • 0
  • 0
  • 63
  • 0
  • 0
  • 1
  • April 19, 2019