Not The Everyday
Digital Marketer

Ultimate SEO is a unique solution to your search engine need. Matthew Leffler‘s 20 years of experience as a technical support / education designer sets him apart.  This skill set made him an Information Governance  software trainer at Hewlett-Packard, an Instructional Designer at Accenture and a “Top Rated” SEO on Upwork.  


With speed directly and indirectly affecting a sites ranking you can rest assured that your technical SEO is in good hands with Ultimate SEO. Matthew Leffler has worked at Gateway and Hewlett-Packard and has a dozen active technical certifications as well as a Bachelor of Science in Information Technology.

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technical certifications


Matt Leffler has a Master of Education in Instructional Design degree as well as a Masters of Business Administration in Technology Management. His education degree has taught him how to influence people, assessments for data collection and how to determine the validity of tools for measuring the acceptance of your message.

Problem Solver

Matt's years of experience as a help desk professional and manager have taught him urgency and how to find a path forward through problems that may arise when trying to meet your goals.

Developer needed to modify current WordPress Theme – Upwork

I am looking for a web developer who can modify my current WordPress Theme to create a landing page. Some SEO knowledge is helpful.Posted On: July 21, 2019 15:19 UTCCategory: Web, Mobile & Software Dev > Web & Mobile Design Skills: Mockup, Wireframes, WordPress Location Requirement: Only freelancers located in the United States may apply. Country: United States click to apply SEO Jobs ...
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Link Building: Redirecting Expired Domains Backlinks

Hits: 3 SEO Link Building: Redirecting Expired Domain Backlinks Description Finding expired domains with relevant backlinks at expireddomains.net. SEO Video series that walks you through finding the domain, identifying the anchor text and redirecting the link ...
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Developer needed to modify homelist theme in wordpress. – Upwork

Currently we are using the homelist theme for wordpress. Two of the plugins included are Realia and Homelist. The current website has a Properties custom post type. We want to be able to have two property types independent of each other with separate URL permalinks. For example: website.com/real-estate and website.com/vacation-rentals The current theme lumps all the homes or properties into a properties page and has an identifier label them as For Sale or For Rent. We expect there maybe custom PHP, CSS, HTML and MySQL to accomplish this task. Additionally we need to increase page speed and overall website performance ...
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Web Designer – Upwork

All qualified candidates: please provide links to portfolios and/or websites that demonstrate your prior work. These should be websites on which you personally contributed significant portions of the design (and/or development, if applicable). We are looking for a UX-focused web designer who specializes in creating well-branded, visually impactful website wireframes and mockups. You will be responsible for planning and partially implementing the user experience for our clients’ websites. This includes: planning user interactions, user animations, design, layout, user experience, site navigation, branding and overall frontend architecture for the website. Your creative work will serve as a visual aid to our ...
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Lead Nurturing / Business Development Consultant – Upwork

We are in need of a skilled sales / operations management consultant that can help us identify the right CMS according to our needs to facilitate growth. We've been trying to streamline our lead funnel management from: initial lead interaction, to lead nurturing phases; through to new client onboarding / departmental delegation but face problems related to team members' individual management styles and how they use different management tools; which results in communication gaps and project stagnation. We have outlined the process we need to implement, but need someone experienced in utilizing different CMS platforms to apply and fully utilize ...
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Technical SEO Expert

We believe the key to SEO always begins with unique content that your visitors will love.  We’ve helped clients creatively address content issues and build content that people will revisit.  

The best content isn’t enough though to rank at the top of results, and thats where our ability to promote it and help you build a social buzz, along with a faster and more efficient user experience sets us apart from digital marketers.

The best content doesn’t do much good unless people can find it.

These buttons link to sites outside of UltimateSEO.org which is why they open in new windows.

A better website means a better user experience

Google Data Studio And SEO

Check out our Google Data Studio Posts And Use Our Reports As Templates. You can also see SEO Visualizations from over a couple dozen sites audited.

Google Data Studio

Modern Search Engines Understand Concepts

Knowledge is power and we are living in the age of information technology so there is data everywhere.  The trick these days is keeping up with the fast changing landscape of technology as well as drawing meaningful, actionable results from the mountains of data that almost every new device creates. 

As an example o f the the marathon sprint that has become SEO one only has to consider keywords.  Its the topic most easily associated by others to SEO and likely one of the least important of them these days because search engines have evolved byond simple phrases.  

An example of what I mean brings me back to the time I spent as a software trainer for HP Idol.  Search engines or in this example Idol are advanced enough now that they can tell a difference between these sentences:

  1. Madonna is going to be live in concert this fall.
  2. Madonna and child is on tour this fall we should take the kids and she it.


What was the difference there? I mean if we go by keywords then they are the same person but traveling with her kid is what’s being discussed in the second.  Madonna and Child is a painting and it is going on an art tour.  Search engines though know that is not Madonna the material girl.  They can determine that based on backlinks, site categorization and user behavior. 

SEO Keywords And Madonna

Relevant Terms is the better way to think of keyword optimization.  Keyword density is of no value today, and it once was true that keyword should be entered into a meta field but today everyone admits that don’t pay attention to that often abused meta area. 

Here is a striking graph to help illustrate how much on page SEO is worth it today.  Also worth considering … social media.

Built On Instructional Design Principles Our SEO Process

01. Assess the current state

02. Define the desired state and design a plan

03. Implement the changes and pursue opportunities

04. Monitor and measure the results

SEO Projects

Top Custom SEO Services

SEO Audit

SEO Site Audit

SEO Audit One of our favorite SEO activities is performing…

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SEO Optimization

One of the top 100 advertising and marketing agencies knows…

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